Thursday, January 21, 2010

Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone


William Poundstone, author of PRICELESS: The Myth of Fair Value and How to Take Advantage of It, discusses the psychological allure of "99 cents."

http://www.fsgbooks.com/pri...

(From the YouTube description)

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